I can help you answer all of these questions, and then some.
How often do you communicate with your customers?
What do you you do to make them feel special?
Where and how do you communicate with your customers? Why?
How are people rewarded for their loyalty?
If someone is an advocate for your brand, how easily can they share your story with other people?
What “newness” are you creating that will excite the people who already love you?
How much should you be spending to acquire a new customer?
What acquisition channels are you investing in? Why?
What metrics matter to you? Why?
Are you sure those metrics are accurate?
What’s your approach to creative?
Does it really reflect your brand story?
Does it effectively communicate why you’re special?
What are you testing? What do you want to learn?
What does you brand look like? Sound like? Feel like?
What products or services do you offer? Why?
What makes your product or services better than other options out there?
How much do they cost, and why?
What are your values?
What change are you wanting to impart on the world?
How do you make people’s lives better?
Great work starts with great questions
Director of Operations at Big Little Feelings
Lisa Carl
“Tori built our marketing program from the ground up, and was pivotal in driving BLF's success. The positive impact she has had on our business has been remarkable.”
Founder of WOLACO
Terry White
“Rarely do you find a marketing consultant who can deliver at the highest level both quantitatively and qualitatively.”
Founder of Raino Health Foods
Tonya Papanikolove
“Any growing brand would benefit from Tori's rare combination of strategic thinking, analytical rigor, and operational excellence. People like her are hard to find!”
President at Momentum Worldwide
Matt Lewis
“Tori gets it. She brings her passion, commitment, and sense of humour to every situation. I'd work with Victoria again in a heartbeat. People like her are tough to find.”
Founder of Prismatics
Alexandra Van Iden
“Tori focuses on initiatives that drive both immediate results and long-term brand equity. She’s results-driven, but also incredibly human and warm in her approach.”
FAQs
That depends on what you actually need. A core skill of mine (and something I do very well) is diagnosing businesses to understand what needs to happen, and how to prioritize that which is most important.
Some brands need an experienced set of eyes to advise on their marketing strategy, or to help outline how they should build their internal team. Others need support with the execution side of things - copywriting, making creative briefs, building spreadsheets, outlining website edits - all that fun stuff.
Some brands are desperate to reach a financial break-even, some want to clean up the business ahead of raising capital, and others are eager to operate a net loss in the name of topline growth.
I can do it all, and I’m happy to tailor my scope of work so that I’m helping you in the most effective and efficient way possible. No fluff!
I’m Tori, and I’m at the heart of June Loves You - meaning everything crosses my desk! I have a roster of incredibly talented humans across graphic design, day-to-day paid media optimization, website development, and everything in between. I can plug the right people in as needed to ensure the best possible result at the most cost-efficient price.
Every scope of work and fee structure is different, and my goal is to craft a relationship that makes sense for everyone involved. While most of the brands I work with are on a flat monthly retainer with an additional performance-based component, there are other remuneration structures, too.
No! If you’re doing something interesting and important, I want to help you. It might make the most sense to structure our relationship as a 1 hour phone call once a month, or it might make sense for me to operate as your fractional CMO for the next year. Both are possible, and ultimately my goal is to have the most impact in the most efficient way possible.
I’m always willing to make space to work on projects I’m excited about! Let’s talk :)