Hi, I’m Tori! As a Fractional CMO, I operate as a senior marketing executive on a freelance contract or project basis. In addition to being cost-effective and flexible, this structure allows for crystal-clear scopes and goals, fresh, objective insights and action, and needle-moving cross-industry insights.
My unique gift is in crafting clear roadmaps that move brands towards their vision, mission, and purpose, while exceeding their financial goals.
I’ve been working with direct-to-consumer brands for over a decade, and have worn every single hat (truly!) one could possibly wear in the ever-evolving world of brand management, digital marketing, and e-commerce. I’ve built teams, created and optimized full-scale marketing ecosystems from scratch, managed over $100M in paid media, and grown businesses to 9+ figures. My scope of work often extends well past “traditional digital marketing” to include rebrands, product development, wholesale strategies, and founder coaching.
My philosophy is that structure and data create safety, but creativity drives breakthrough results. My 360-degree approach allows for both, helping brands build marketing systems that are both scalable and adaptable—because the best strategies evolve as you do.
If this resonates with you, I'd love to chat!
Hi, I'm Tori.
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What I Do
What does you brand look like? Sound like? Feel like? What products or services do you offer? Why? What makes them better than other options? How much do they cost, and why? What are your values? What change are you wanting to impart on the world? How do you make people’s lives better?
How much should you be spending to acquire a new customer? What paid media channels are you investing in? Why? What metrics matter to you? Why? How are arriving at those metrics? Are you sure they’re accurate? What’s your approach to creative? Does it really reflect your brand story? Does it effectively communicate why you’re special?
How often do you communicate with your customers? Where do you communicate with them? Why? How are people rewarded for their loyalty? What “newness” are you creating that will excite the people who already love you?
I can help you answer all of These questions, and then some.
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FAQs
That depends on what you actually need. A core skill of mine (and something I do very well) is diagnosing businesses to understand what needs to happen, and how to prioritize that which is most important.
Some brands need an experienced set of eyes to advise on their marketing strategy, or to help outline how they should build their internal team. Others need support with the execution side of things - copywriting, making creative briefs, building spreadsheets, outlining website edits - all that fun stuff.
Some brands are desperate to reach a financial break-even, some want to clean up the business ahead of raising capital, and others are eager to operate a net loss in the name of topline growth.
I can do it all, and I’m happy to tailor my scope of work so that I’m helping you in the most effective and efficient way possible. No fluff!
I’m Tori, and I’m at the heart of June Loves You - meaning everything crosses my desk! I have a roster of incredibly talented humans across graphic design, day-to-day paid media optimization, website development, and everything in between. I can plug the right people in as needed to ensure the best possible result at the most cost-efficient price.
Every scope of work and fee structure is different, and my goal is to craft a relationship that makes sense for everyone involved. While most of the brands I work with are on a flat monthly retainer with an additional performance-based component, there are other remuneration structures, too.
No! If you’re doing something interesting and important, I want to help you. It might make the most sense to structure our relationship as a 1 hour phone call once a month, or it might make sense for me to operate as your fractional CMO for the next year. Both are possible, and ultimately my goal is to have the most impact in the most efficient way possible.
I’m always willing to make space to work on projects I’m excited about! Let’s talk :)