I’m a dreamer and a doer, an i-dotter and a t-crosser, a leader and an ally, and a full-spectrum, big-ideas-loving, detail-obsessed human being. My passion is in collaborating with like-minded people to bring big, beautiful ideas to the world, with the goal of making it a better place for all of us.
I've spent over a decade helping founders and leadership teams turn their dreams into a reality. As a Fractional CMO, I've worn every single hat imaginable in the ever-evolving world of marketing. I’ve built full-funnel ecosystems from scratch, managed over $100M in paid media, and helped grow businesses well beyond their financial goals, oftentimes on a shoestring budget.
I’ve learned that structure, data, and efficient workflows create an essential foundation, but creativity, vision, and being brave enough to do things differently is the s*** that really moves the needle. And at the end of the day, the best marketing strategy is always rooted in listening to “your people” - the ones you make things for.
Whether you're a founder staring at a blank roadmap wondering where to start, a marketing director with a budget you can’t make sense of, or a brand that's hit a growth plateau, I'm here to cut through the noise, align your vision with what actually drives results, and create a plan that doesn't just sound good in theory, but that actually works. And I guarantee you we’ll have some fun along the way.
Hi, I'm Tori.
If this resonates, I’d love to chat. Find me here.
Tori
Director of Operations at Big Little Feelings
Lisa Carl
“Tori built our marketing program from the ground up, and was pivotal in driving BLF's success. The positive impact she has had on our business has been remarkable.”
Founder of WOLACO
Terry White
“Rarely do you find a marketing consultant who can deliver at the highest level both quantitatively and qualitatively.”
Founder of Raino Health Foods
Tonya Papanikolove
“Any growing brand would benefit from Tori's rare combination of strategic thinking, analytical rigor, and operational excellence. People like her are hard to find!”
President at Momentum Worldwide
Matt Lewis
“Tori gets it. She brings her passion, commitment, and sense of humour to every situation. I'd work with Victoria again in a heartbeat. People like her are tough to find.”
Founder of Prismatics
Alexandra Van Iden
“Tori focuses on initiatives that drive both immediate results and long-term brand equity. She’s results-driven, but also incredibly human and warm in her approach.”
FAQs
That depends on what you actually need. A core skill of mine (and something I do very well) is diagnosing businesses to understand what needs to happen, and how to prioritize that which is most important.
Some brands need an experienced set of eyes to advise on their marketing strategy, or to help outline how they should build their internal team. Others need support with the execution side of things - copywriting, making creative briefs, building spreadsheets, outlining website edits - all that fun stuff.
Some brands are desperate to reach a financial break-even, some want to clean up the business ahead of raising capital, and others are eager to operate a net loss in the name of topline growth.
I can do it all, and I’m happy to tailor my scope of work so that I’m helping you in the most effective and efficient way possible. No fluff!
I’m Tori, and I’m at the heart of June Loves You - meaning everything crosses my desk! I have a roster of incredibly talented humans across graphic design, day-to-day paid media optimization, website development, and everything in between. I can plug the right people in as needed to ensure the best possible result at the most cost-efficient price.
Every scope of work and fee structure is different, and my goal is to craft a relationship that makes sense for everyone involved. While most of the brands I work with are on a flat monthly retainer with an additional performance-based component, there are other remuneration structures, too.
No! If you’re doing something interesting and important, I want to help you. It might make the most sense to structure our relationship as a 1 hour phone call once a month, or it might make sense for me to operate as your fractional CMO for the next year. Both are possible, and ultimately my goal is to have the most impact in the most efficient way possible.
I’m always willing to make space to work on projects I’m excited about! Let’s talk :)