Christy Dawn

Pivoted the business’ production and marketing strategies during the COVID-19 pandemic, resulting in significant revenue growth for the business and security for its full-time employees

Built and optimized a comprehensive marketing ecosystem (paid ad, email and CRM, PR, affiliate, influencer and ambassador programs, and loyalty structures)

Developed a uniquely human- and earth-centric production, operations, and marketing strategy, solidifying Christy Dawn’s position as a pioneer in the world of sustainable fashion

Christy Dawn is a pioneer in the sustainable fashion space, offering women’s clothing made from local deadstock fabric and regeneratively-grown cotton.